Be proud of the ordinary

Dade Akbar wonders why we only aspire to and admire the things beyond our reach. Indonesia’s champion of street food photography challenges us to take pride in the 99% of life we don’t think is worthy of exposure on social media. Repackaging and redesigning the ordinary can help us all discover a pride in the things we take for granted.

Dade believes that just because Indonesian street food is cheap doesn’t mean it can’t be presented with an artful flair. With his advertising creative director background, Dade hosts Warteg Gourmet, his Instagram account, and is trotting out the well-dressed tempeh with the pizazz of a 3-star Michelin restaurant. Presentation is almost everything…as long as it has that warteg flavor. A sassy makeover for beef rendang? Voila. You might just want to hang it on the wall it’s so appealing.

His street food make overs have garnered attention on TV, magazine spreads, national ad campaigns, and been featured online: Wall Street Journal – Asia, Quartz, DesignTaxi, Food Geek & Love, Wowshack, and more.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at